Privacy Policy
Miella Collection Limited (company number 16617448), trading as 'Miella Collection', operates this store and website in order to provide you with a curated shopping experience (the "Services"). Our registered office is at Suite 2, 101 Lower Anchor Street, Chelmsford, England, CM2 0AU.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services, or otherwise communicate with us. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
1. Personal Information We Collect
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect the following categories of personal information depending on how you interact with the Services:
• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including payment card information, transaction details, form of payment, and payment confirmation.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange or cancel.
• Communications with us including the information you include when sending a customer support inquiry.
• Device and usage information including information about your device, browser, or network connection, your IP address, and how you interact with and navigate the Services.
2. How We Collect Your Personal Information
We may collect personal information from the following sources:
• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
3. How We Use Your Personal Information
We process your personal information where necessary to perform our contract with you, to comply with our legal obligations, where it is in our legitimate business interests to do so, or where you have provided your consent.
We may use your personal information for the following purposes:
• To provide and improve the Services, including processing payments, fulfilling orders, arranging shipping, processing returns, managing your account and providing a personalised shopping experience.
• To communicate with you, including responding to enquiries, providing customer support and sending service-related communications.
• For marketing and promotional purposes, including sending promotional emails where permitted by law. You may unsubscribe from marketing communications at any time.
• For security and fraud prevention purposes, including verifying accounts, detecting suspicious activity and protecting our Services, customers and business.
• To comply with legal and regulatory obligations, respond to lawful requests, enforce our policies and protect our legal rights.
4. How We Share Your Personal Information
In certain circumstances, we may share your personal information with third parties for legitimate purposes, including:
• With Shopify, vendors and other third parties who perform services on our behalf, such as payment processing, data analytics, customer support, cloud storage, and fulfilment and shipping.
• With our logistics provider, Inline International Ltd, Unit 2, Sevenoaks Enterprise Centre, Bat and Ball Rd, Sevenoaks, Kent TN14 5LJ, for the purpose of fulfilling and returning your orders.
•With Klaviyo, for the purpose of sending marketing communications where you have consented to receive them.
• When you direct or consent to our disclosure of certain information to third parties, such as to ship you products.
• With Google Ireland Limited, for website analytics through Google Analytics, to understand how visitors find and use our website. This sharing only takes place where you have consented via our cookie banner.
• With Pinterest Europe Ltd., for advertising and measurement purposes through the Pinterest Tag and Conversions API, to measure and improve our advertising and show you relevant ads on Pinterest. This sharing only takes place where you have consented via our cookie banner.
• With Meta Platforms Ireland Limited (Facebook and Instagram), for advertising and measurement purposes through the Meta Pixel and Conversions API, to measure and improve our advertising and show you relevant ads. This sharing only takes place where you have consented via our cookie banner.
• In connection with a business transaction such as a merger, or to comply with any applicable legal obligations, enforce our terms of service, or protect the rights of our users or others.
5. Our Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.
To learn more about how Shopify uses your personal information and any rights you may have, please refer to Shopify's Consumer Privacy Policy available on Shopify's website.
6. Cookies
We use cookies and similar tracking technologies on our website to improve your browsing experience, analyse site traffic, and personalise content and advertising.
These include technologies provided by third parties, such as:
• Meta (Facebook and Instagram) - via the Meta Pixel and Conversions API, to measure the performance of our advertising and show you relevant ads on Meta's platforms.
• Pinterest - via the Pinterest Tag and Conversions API, to measure the performance of our advertising and show you relevant ads on Pinterest.
• Google Analytics - to understand how visitors find and use our website.
• Shopify - our store platform, which sets cookies needed to operate the site and provide analytics.
Where required by law, we only place non-essential cookies (including advertising and analytics cookies) after you have given consent through our cookie banner. You can change or withdraw your cookie preferences at any time via the cookie settings on our website, or through your browser settings.
7. Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.
8. Children's Data
Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at hello@miellacollection.com and we will take appropriate steps to delete that information.
9. Security and Retention of Your Information
We take reasonable measures to protect your personal information. However, no security measures are perfect or impenetrable and we cannot guarantee complete security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
10. Your Rights
If you reside in the United Kingdom or European Economic Area, you have the following rights in relation to your personal information:
• Right to Access. You may request access to the personal information we hold about you.
• Right to Delete. You may request that we delete personal information we maintain about you.
• Right to Correct. You may request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may request a copy of the personal information we hold about you and ask that we transfer it to a third party, in certain circumstances.
• Right to Object and Restrict Processing. You may ask us to stop or restrict our processing of personal information for certain purposes.
• Right to Withdraw Consent. Where we rely on consent to process your personal information, you have the right to withdraw this consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before withdrawal.
• Managing Communication Preferences. You may opt out of receiving promotional emails at any time by using the unsubscribe option in our emails. We may still send you non-promotional emails about your account or orders.
To exercise any of these rights, please contact us at hello@miellacollection.com.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests. We will respond to your request in a timely manner as required under applicable law.
11. Complaints
If you have any questions or concerns about how we process your personal information, please contact us at hello@miellacollection.com and we will do our best to resolve the matter.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal information in accordance with applicable data protection laws. Further information is available at www.ico.org.uk.
12. International Transfers
We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the United Kingdom or European Economic Area, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country that has been determined to provide an adequate level of protection.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date. We recommend that you review this Privacy Policy periodically.
14. Contact & Data Controller
For any questions about our privacy practices or this Privacy Policy, or to exercise any of your rights, please contact us:
Miella Collection Limited
Suite 2, 101 Lower Anchor Street
Chelmsford, England, CM2 0AU
hello@miellacollection.com
For the purpose of applicable data protection laws, Miella Collection Limited is the data controller of your personal information.